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Home » Recipes » Breakfast

Neiman Marcus Ooey Gooey Bars

Published: May 14, 2025 by Janet · This post may contain affiliate links · Leave a Comment

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Why You’ll Love This Recipe

These bars are the ultimate crowd-pleaser thanks to their creamy texture and irresistible sweetness. With simple ingredients and easy preparation, they bring a gourmet dessert feel without the fuss. Whether you’re serving them at a holiday gathering or just craving something indulgent, these bars satisfy with every bite. Plus, they’re easily customizable and keep well for days, making them perfect for making ahead.

Ingredients

  • 8 ounces cream cheese

  • 8 tablespoons unsalted butter (1 stick)

  • 1 box yellow cake mix (15.25-ounce)

  • 4 large eggs, divided

  • 1 pound powdered sugar (about 4 cups)

  • 1 teaspoon vanilla extract

(Tip: You'll find the full list of ingredients and measurements in the recipe card below.)

Directions

  1. Let the cream cheese sit at room temperature until softened, or soften it in the microwave in 15-second bursts until very soft.

  2. Preheat oven to 350°F and position a rack in the middle. Line a 9x13-inch baking pan with parchment paper, leaving overhang on the sides.

  3. Melt the butter in the microwave or on the stove and let it cool slightly.

  4. In a medium bowl, combine melted butter, yellow cake mix, and 2 eggs. Beat until smooth but thick (about 25 to 30 seconds). Spread this batter evenly into the prepared pan.

  5. Clean the mixing bowl (no need to wash), then add the cream cheese, remaining 2 eggs, powdered sugar, and vanilla extract. Beat until smooth and creamy, scraping the sides once or twice.

  6. Pour the cream cheese mixture over the cake batter and spread into an even layer.

  7. Bake for 35 to 40 minutes until edges are golden and the center is slightly jiggly. Cool completely on a wire rack (about 2 to 3 hours).

  8. Run a knife around the edges to loosen the bars, lift out using the parchment overhang, and cut into 24 squares.

Servings and Timing

  • Makes 24 bars

  • Prep time: 15 minutes

  • Bake time: 35 to 40 minutes

  • Cooling time: 2 to 3 hours

Variations

  • Add mini chocolate chips or white chocolate chips into the cake batter for a chocolaty twist.

  • Mix in a handful of chopped nuts like pecans or walnuts for added crunch.

  • Substitute yellow cake mix with a spice cake mix for a warm, spiced flavor variation.

  • Drizzle with caramel or chocolate sauce before serving for extra indulgence.

Storage/Reheating

Store the bars in an airtight container in the refrigerator for up to one week. To freeze, wrap tightly in plastic wrap and place in a freezer-safe container; freeze for up to 4 months. Thaw in the fridge for about 1 hour or at room temperature for 15-20 minutes. Reheat gently in the microwave for 10-15 seconds if desired.

FAQs

What makes these bars "ooey gooey"?

The creamy layer of sweetened cream cheese combined with a moist cake base gives these bars their signature soft, gooey texture.

Can I use low-fat cream cheese?

Yes, but full-fat cream cheese is recommended for the best creamy texture and rich flavor.

Can I make these bars gluten-free?

Use a gluten-free yellow cake mix, and ensure other ingredients are gluten-free to adapt this recipe.

How do I soften cream cheese quickly?

Microwave it in 15-second bursts, stirring in between, until it's soft but not melted.

Can I bake these in a different size pan?

You can, but baking times and thickness will vary. A 9x13-inch pan is ideal for even baking.

How long do these bars last?

They stay fresh refrigerated for up to a week and can be frozen for up to four months.

Can I prepare the batter ahead of time?

It's best to bake immediately after preparing for optimal texture.

Why is the center still jiggly after baking?

The bars are done when edges are set and golden, but the center remains slightly jiggly; it firms up as it cools.

Can I use salted butter?

Unsalted butter is preferred to control salt levels, but salted butter can be used if that's what you have.

Are these bars suitable for parties?

Absolutely! Their size and ease of serving make them perfect for gatherings and potlucks.

Conclusion

Neiman Marcus Ooey Gooey Bars are a timeless treat that combines simple ingredients to deliver rich, creamy, and comforting flavors. Whether you’re making them for a special occasion or a cozy night in, these bars will satisfy your sweet tooth with their irresistibly soft and luscious texture. Easy to prepare, store, and customize, they’re sure to become a go-to recipe in your dessert repertoire.

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Neiman Marcus Ooey Gooey Bars are a rich and creamy dessert featuring a luscious cream cheese layer atop a buttery yellow cake base, offering a perfect balance of sweet, tangy, and buttery flavors with a soft, slightly gooey texture.

  • Author: Janet
  • Prep Time: 15 minutes
  • Cook Time: 35 to 40 minutes
  • Total Time: 3 hours (including cooling)
  • Yield: 24 bars
  • Category: Dessert
  • Method: Baking
  • Cuisine: American
  • Diet: Vegetarian

Ingredients

8 ounces cream cheese

8 tablespoons unsalted butter (1 stick)

1 box yellow cake mix (15.25-ounce)

4 large eggs, divided

1 pound powdered sugar (about 4 cups)

1 teaspoon vanilla extract

Instructions

  1. Let the cream cheese sit at room temperature until softened, or soften it in the microwave in 15-second bursts until very soft.
  2. Preheat oven to 350°F and position a rack in the middle. Line a 9x13-inch baking pan with parchment paper, leaving overhang on the sides.
  3. Melt the butter in the microwave or on the stove and let it cool slightly.
  4. In a medium bowl, combine melted butter, yellow cake mix, and 2 eggs. Beat until smooth but thick (about 25 to 30 seconds). Spread this batter evenly into the prepared pan.
  5. Clean the mixing bowl (no need to wash), then add the cream cheese, remaining 2 eggs, powdered sugar, and vanilla extract. Beat until smooth and creamy, scraping the sides once or twice.
  6. Pour the cream cheese mixture over the cake batter and spread into an even layer.
  7. Bake for 35 to 40 minutes until edges are golden and the center is slightly jiggly. Cool completely on a wire rack (about 2 to 3 hours).
  8. Run a knife around the edges to loosen the bars, lift out using the parchment overhang, and cut into 24 squares.

Notes

  • Add mini chocolate chips or white chocolate chips into the cake batter for a chocolaty twist.
  • Mix in a handful of chopped nuts like pecans or walnuts for added crunch.
  • Substitute yellow cake mix with a spice cake mix for a warm, spiced flavor variation.
  • Drizzle with caramel or chocolate sauce before serving for extra indulgence.
  • Store bars in an airtight container in the refrigerator for up to one week.
  • Freeze tightly wrapped for up to 4 months; thaw before serving.
  • Use full-fat cream cheese for best creamy texture and flavor.
  • Use a 9x13-inch pan for ideal baking results.

Nutrition

  • Serving Size: 1 bar (approx.)
  • Calories: 300
  • Sugar: 30g
  • Sodium: 150mg
  • Fat: 15g
  • Saturated Fat: 8g
  • Unsaturated Fat: 6g
  • Trans Fat: 0g
  • Carbohydrates: 38g
  • Fiber: 0.5g
  • Protein: 3g
  • Cholesterol: 70mg

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Hi, I’m Janet! Welcome to Recipes by Janet, where I share simple, delicious, and reliable recipes for every meal.

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